Purina ONE: Engagement and proximity
Myriam Samaoli, Philippe Torloting and Charlene Gelder
Campaign details
Brand owner: NestléAgency: MoxieBrand: Purina ONECountry: France
Executive summary
Purina ONE already possessed a large community on Facebook, but this case study shows how it set out to increase its community and, at the same time, retain a good activation rate. This included gaining a proximity with the target on Facebook and the diffusion of viral videos on the YouTube channel, the results for which included a total of 111,000 Facebook fans to date; reaching number one in France...