Three "winning" characteristics of effective marketing
Geoffrey PrecourtWarc
Though marketing best practice varies from project to project and from one enterprise to another, the Association of National Advertisers (ANA) has been working hard to provide quantitative evidence of what delivers the strongest results.
The findings are the result of an ongoing series of Marketing2020 studies undertaken in partnership with New York-based marketing strategists EffectiveBrands.
One overriding theme, in fact, may steer any number of marketing initiatives in the new, digital-centric ecosystem: "The perception used to be that the chief marketing officer was a big spender who had little respect...