Engaging media
Bernard CoolsSpaceVéronique Couvreur, Geert Van BoxemSanomaJan DrijversTNS
A study by European publisher, Sanoma, has found that the best media engagement can be achieved from titles with the clearest and most consistent editorial position, and which often appeal to specialist audiences
In an era in which more and more advertising campaigns are being conceived across different media types and touchpoints, media planners are still forced – by the lack of credible benchmarks – to add the opportunities to see of the various media together as if they were one currency. Therefore, it is time...