Trendwatch: Entrepreneuria

David Mattin

This article describes a growing trend towards entrepreneurialism and explains how brands can make the most of it.

Trendwatch: Entrepreneuria

David MattinTrendwatching.com

Driven by ability, curiosity or necessity, and facilitated by new digital platforms, consumers are inventing, creating, building and crowdfunding. In 2014, brands that fuel this rush towards Entrepreneuria will attract attention , and maybe even a little love.

Of course, the blurring of the boundaries between consumers and producers, between brand and consumer, is nothing new. But an array of emerging technologies – think everything from accessible 3D printing to digital platforms such as Kickstarter and Etsy – mean that this long-term shift is reaching a new maturity. That means that in 2014 , many...

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