Trends Snapshot: How big brands are achieving crowd-driven innovation
This Trend Snapshot includes:
Trend overview: what it is and why it's important
What it means for brands: expert practitioner insight
Brands ahead of the curve: examples from General Electric, Patagonia and Nordstrom among others
What can we expect: where this trend might lead
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
Two core priorities for major brands are innovation (in terms of products and services) and customer-centricity (in terms of responsiveness to consumer needs and...