Lürzer's Archive: Untouchable covers

This case study describes how Lurzers Archive, a planning magazine, took a creative approach to increase subscriptions.

Lürzer's Archive: Untouchable covers

Ben Gough and Lawrence RussLeo Burnett

Welcome to planner monthly!

In this exciting edition we'll be looking at the very latest in horn-rimmed glasses. But more importantly, we'll be looking at a case study showing how planning helped turn around an ailing magazine brand and put it back on the map for ad creatives everywhere.

Summary

Remember Woolworths? What a great shop! Handy; everything in one place; been around years. Everybody lovedit. Then the gardening manure came out of its section, hit the office fan seven aisles down and the whole shebang disappeared....

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