Lürzer's Archive: Untouchable covers
Ben Gough and Lawrence RussLeo Burnett
Welcome to planner monthly!
In this exciting edition we'll be looking at the very latest in horn-rimmed glasses. But more importantly, we'll be looking at a case study showing how planning helped turn around an ailing magazine brand and put it back on the map for ad creatives everywhere.
Summary
Remember Woolworths? What a great shop! Handy; everything in one place; been around years. Everybody lovedit. Then the gardening manure came out of its section, hit the office fan seven aisles down and the whole shebang disappeared....