Mobile marketing in India: Findings from the IAMAI Mobile Marketing Summit 2013

This event report discusses some of the major trends influencing mobile marketing in India. In the first instance, the amount of people accessing the web via this channel is growing.

Mobile marketing in India: Findings from the IAMAI Mobile Marketing Summit 2013

Preeti Chaturvedi

Few marketers would disagree that mobile is an increasingly vital channel in India – but the rapid evolution of the country's telecoms sector means getting to grips with this medium can be especially daunting for brands.

However, several speakers at the Mobile Marketing Summit – an event organized by the Internet & Mobile Association of India (IAMAI) and held in Mumbai in late 2013 – helped add some clarity by discussing the ways in which this format is developing, and possible techniques to tap into these...

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