Look Mum No Hands! cafe branding

This case study describes how Look Mum No Hands! (LMNH), a cycling themed coffee shop and workshop in London, created a new brand identity to establish this new business.

Look Mum No Hands! cafe branding

Agency: OPXClient: H2C EnterprisesBrand: Look Mum No Hands!Category: Brand Identity - under £100,000

Executive summary

20% of customers are not cyclists

What measures prove the identity's success?

Profitable

Turnover and profit exceeded expectations within the first three months. Profit has increased by 148% since launch. Per outlet turnover is ahead of Starbucks, Costa and Caffé Nero.

Memorable

Almost 1:5 people in the local vicinity recognise the identity with no mention of the name.

Appealing

40%of customers we surveyed had visited LMNH! after passing by,...

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