Lyle's Golden Syrup: Happy and Glorious

This case study describes how Tate & Lyle, the UK sugar products brand, created a temporary packaging design for its golden syrup product to celebrate the Queen's diamond jubilee.

Lyle's Golden Syrup: Happy and Glorious

Agency: Design BridgeClient: Tate & Lyle SugarsBrand: Lyle's Golden SyrupCategory: Packaging: Branded food

Executive summary

THE HALLMARK OF BRITAIN'S OLDEST BRAND, THE CLASSIC GREEN AND GOLD LYLE'S GOLDEN SYRUP TIN HAS REMAINED PRACTICALLY UNCHANGED FOR OVER 125 YEARS.

So, when Tate & Lyle Sugars commissioned us to design a limited edition pack to celebrate the Queen's diamond jubilee celebration in June 2012, they asked us to stick closely to their historic brand's iconic equities - whilst making consumers smile, of course. Available from May to July 2012,...

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