Transport for Greater Manchester: Metrolink
Agency: HemisphereClient: Transport for Greater ManchesterBrand: MetrolinkCategory: Service Design
Executive summary
Transport for Greater Manchester (TfGM) is expanding the reach of its Metrolink tram system exponentially. A £1.4 billion investment programme, started in 2009, will double the size of the network by 2016, with an accompanying increase in revenues of 130% required to meet capital investment repayments.
However, when the first new tram line to Chorlton opened in 2011, sales levels were more than 30% behind budget, indicating a mismatch between service delivery and public expectations. Hemisphere was...