Mind the gaps: Discussing advertising’s growth prospects at AA Lead 2014

Joseph Clift

This event report discusses the crucial role that advertising plays in supporting the UK economy, and the obstacles that exist to driving the future growth of both national GDP and the ad industry itself.

Mind the gaps: Discussing advertising’s growth prospects at AA Lead 2014

Joseph CliftWarc

The idea that advertising makes a significant contribution to economic growth is widely shared by members of the industry. And this idea was given some statistical heft by a report released in 2013 by the Advertising Association (AA), a British trade body, in partnership with business services firm Deloitte. Advertising Pays argued that the industry contributes 7% of UK GDP, and that every £1 spent on advertising generates an average of £6 for the economy.

AA Lead 2014, organised by the industry body, offered...

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