How innovation is changing at GE
Stephen WhitesideWarc
For General Electric, the rationale behind its innovation strategy reads more like a page from the marketing playbook, rather than a technology play.
"Innovation at GE is starting to change," Alex Tepper, GE's global director/innovation, advised delegates at the Chief Strategy Officer Summit, in New York in late 2013. "We have always been a technology-led innovation company. We're starting to shift to market-led innovation, and coupling these two. It sounds fairly common-sense, but it's really not the way that GE used to be run. It used to be very focused on...