Comparing Pinterest and Instagram

This article compares Instagram and Pinterest, social media platforms based on sharing images, and analyses how UK consumers perceive each.

Comparing Pinterest and Instagram

Emma LaneMEC

Using MediaZ, the brand health study, MEC examined the characteristics of the social media platforms Pinterest and Instagram

Over the past few years, there has been a proliferation of social media sites promoting the sharing of visual material, driven mainly by two social media platforms, Instagram and Pinterest. Both offer brands a great way to connect with fans and potential customers, and create a more engaging and interactive experience for them.

Pinterest, launched in March 2010, is a virtual pinboard, which lets users share and organise pictures, or 'pins', from the web. With...

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