Comparing tablet devices

This article compares consumer perceptions of three tablet devices - Apple's iPad, Google's Nexus and Amazon's Kindle Fire.

Comparing tablet devices

Emma LaneMEC

Using MediaZ, the media brand health study, MEC compares the characteristics of Apple's iPad, Google's Nexus and Amazon's Kindle Fire

In the UK, over 18% of the population now own a tablet device, representing an increase of 5% since Q4 2012 (YouGov's Quarterly Tablet Tracker), and the popularity of tablet devices shows no signs of waning. Latest figures from IDC indicate that worldwide sales of the devices were up 142% year on year in the first quarter of 2013. In light of this, IDS has revised its 2013 tablet sales forecast from 172.4 million...

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