Comparing Comic Relief and UNICEF

Georgina Wilson

This article compares two children's charities the the UK - Comic Relief and UNICEF - analysing public perceptions of each brand and potential sponsorship opportunities.

Comparing Comic Relief and UNICEF

Georgina WilsonMEC

Using its Partnership Intelligence tool, MEC has examined the different perceptions of two charities – Comic Relief and UNICEF

The month of March hosts one of Britain's biggest fund-raising appeals of the year, Comic Relief. Comic Relief's TV audience numbers have continued to grow – in 1999, 6.8 million tuned in, and in 2011 viewers had nearly doubled to 10.3 million. Viewing figures for this year show a peak audience of 12.2 million and saw Comic Relief raise £75 million to become its most successful telethon ever – impressive in light of...

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