Comparing 'green' and health charities
Claire CarmichaelMEC
Using its Partnership Intelligence research tool, MEC has examined the different perceptions of environmental and medical charities
As Scrooge learns in A Christmas Carol,Christmas is traditionally a time where we reach a little deeper into our pockets and give more to charities. However, in 2012, charitable donations in the UK fell by 20% – a result of consumers feeling the ongoing pinch of the recession. Despite this, the UK is still the fifth most altruistic nation globally (World Giving Index), and 55% of adults have donated to charity in a...