Heart and Stroke Foundation of Canada: Make Health Last Campaign
Agency: Lowe RocheClient: Heart and Stroke Foundation of Canada
Section I — Basic information
Business Results Period (Consecutive Months): December 2011 - July 2013
Start of Advertising/Communication Effort: December 2011
Base Period as a Benchmark: Calendar 2010
Section II — Situation analysis
a) Overall assessment
With an impressive 60-year tenure in the landscape of Canadian Health Charities, the Heart & Stroke Foundation had firmly established itself as the grandfather in its competitive set.
2010 research showed that the Foundation's relevance was waning with the...