Canadian Tire: FRAM FreshBreeze In-Cabin Filters
Agency: Taxi Canada Ltd.Client: Canadian Tire Corp.
Section I — Basic information
Business Results Period (Consecutive Months): October 5–December 31, 2012
Start of Advertising/Communication Effort: October 5–November 1, 2012
Base Period as a Benchmark: October–December 2011
Section II — Situation analysis
a) Overall assessment
Executive summary
Canadian Tire has been bringing Canadians interesting and innovative products for the last 90 years. They understand how to cater to the specific needs of Canadians and are quite adept at modelling and forecasting. In turn, this has made them incredibly proficient...