Quebec City Public Transit Network (Réseau de transport de la capital RTC): Bus
Agency: lg2Client: Quebec City Public Transit Network (Réseau de transport de la capital RTC)
Section I — Basic information
Business Results Period (Consecutive Months): June 1st to Oct. 31st 2012
Start of Advertising/Communication Effort: June 1st
Base Period as a Benchmark: June 1st to Oct. 31st 2011
Section II — Situation analysis
a) Overall assessment
The Quebec City Public Transit Network (RTC) had to increase bus ridership in 2012.
The RTC was under pressure. It was confronted with an increase in...