Comparing Chinese and Latin American brands: Insights from BrandZ
Low Lai Chow
Research firm Millward Brown recently unveiled two studies of enormous relevance to any marketer interested in understanding the global competitive landscape: one which identified the most valuable brands in Latin America, and another doing the same for China.
The most valuable brands in Latin America and China in 2013
Latin America
Argentina | Brazil | Chile | Colombia | Mexico | Peru |
Brand | Category | Country | Brand Value (US$m) | BrandContribution... |
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