Speed Read – Reshaping Retail
Natalie CumminsOptimedia
This Speed Read was originally published in Admap – January 2014 issue.
The rise of the smartphone has empowered consumers and the gap between retailers and consumers has widened. They can get reacquainted by returning almost to a local store model
The first edition of Reshaping Retail analyses how technology is changing the retail industry and why retailers must evolve their offering to meet the needs of today's empowered customer.
Central ideas and arguments
The retail industry is on the brink of a transformation powered by...