Lowdown: Livefyre

This article describes Livefyre, a company providing products to online publishers that help people discuss and share content.

Lowdown: Livefyre

Nadya PowellMRY

One of the biggest issues any online publisher faces is content. How to create it. How to manage it. How to drive engagement. How to make it feel real-time, fresh and relevant. It's a vast range of issues. So let's make a few assumptions – you have your editorial strategy sorted and are happily originating news or magazine-style content. And underpinning this is a fantastic CMS helping you manage all this content.

So what's left? Well probably the hardest part – driving engagement, discussion, and creating a sense your website is a living beast rather...

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