Point of view: When seeing isn't seeing
Byron SharpEhrenberg-Bass Institute
Were there any advertisements in your morning newspaper? Did you see them all?
Recent eye-tracking research showed that a mere 14% of online advertisements were seen by their (paid for) 'viewers'.
People don't see all of your advertising because they look at other things. For example, about one-third of the time, they watch a TV ad on screen, but another third of the time, they watch only partially because they are distracted by other things that they are doing/watching, and another third of the time, they don't see any...