evian: Wimbledon wiggle

This case study describes how Evian, the bottled water company, used sponsorship of the Wimbledon tennis tournament to generate conversations on social media.

evian: Wimbledon wiggle

We are Social

The team

James Nester, Graham Jenks, Deola Laniyan, Amy Butterworth, Nick Hearne, Kristina Matovic.

How did the campaign make a difference?

This year, evian® wanted to become the single most talked about Wimbledon sponsor, by adding some of their Live Young spirit. The Wimbledon Wiggle got a 70% share of social conversation and reached 90 million people across social media, online and traditional news channels.

What details of the strategy make this a winning entry?

evian®wanted to implement a socially-led campaign that would own the conversation in the crowded Wimbledon...

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