Virgin Holidays: Unleash your mojo

This case study describes how Virgin Holidays used an attention grabbing concept to win customers from its competition in the UK.

Virgin Holidays: Unleash your mojo

LIDA

The team

Nicky Bullard – Executive Creative DirectorMichael Poole – Deputy Creative DirectorAlan Mackie – Deputy Creative DirectorLuke Boggins – Associate Creative DirectorDan McCormack – Associate Creative DirectorJonathan Goodman – Managing PartnerAndrew Shelton – Marketing DirectorDavid Thomas – General Manager of Brand & CommunicationsSam Otter – General Manager of Loyalty & InsightJames Wards – Brand & Digital Engagement ManagerJulia Mullin – Retail Marketing Manager

Other contributor

MGOMD – Media agency

How did...

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