Kuoni holidays

This case study describes an SEO campaign by Kuoni, the luxury holidays company based in the UK, which sought to increase organic traffic to the website whilst reducing budget by 5%.

Kuoni holidays

DigitasLBi

The team

Colin Philip, Anneli Ritari, Tom Mangione, Gavin Gordon-Rodgers, Gemma Butler, Mark Fleming.

How did the campaign make a difference?

A highly creative, multi-signal search approach with creative inspired by Kuoni's beautiful destinations and premium offering smashed targets. Organic traffic increased by 40%, with 37% growth in social referrals. Organic search became Kuoni's biggest digital channel, accounting for 67.3% of revenue – up from 50% in 2012.

What details of the strategy make this a winning entry?

The considerable challenge was to increase market share and organic traffic by 15% year on year, through organic search...

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