Mark Warner: Skiing holiday authority
Propellernet
The team
Gemma Cocker, Rob Green, Mark Henshall, Stephanie Sheehan, Laura Wilkins.
How did the campaign make a difference?
Integrating SEO, PPC, social media, content marketing and conversion optimisation with other comms activities drove business success for Mark Warner while making customers' lives better. This delivered an 118% increase in sales, year on year, and a 133% increase in revenue.
What details of the strategy make this a winning entry?
Mark Warner is a challenger brand – and it doesn't just sell ski holidays so it can't exclusively focus on them like the specialists....