Forest Holidays: Forestipedia
Propellernet
The team
Laura Johnson – Account DirectorStephen Baker – ConsultantRob Green – ConsultantMark Henshall – Content DirectorJames Campbell – Consultant
How did the campaign make a difference?
A strategy to make life better for people booking UK holidays has made Forest Holidays a genuine authority in this space. A standout resource – Forestipedia – helped put them on the map, online. It's now a top five site, beating a number of large competitors.
What details of the strategy make this a winning entry?
From April 2012, technical...