Forest Holidays: Forestipedia

This case study describes an SEO campaign by Forest Holidays, the UK holiday company.

Forest Holidays: Forestipedia

Propellernet

The team

Laura Johnson – Account DirectorStephen Baker – ConsultantRob Green – ConsultantMark Henshall – Content DirectorJames Campbell – Consultant

How did the campaign make a difference?

A strategy to make life better for people booking UK holidays has made Forest Holidays a genuine authority in this space. A standout resource – Forestipedia – helped put them on the map, online. It's now a top five site, beating a number of large competitors.

What details of the strategy make this a winning entry?

From April 2012, technical...

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