IKEA: Make small spaces big

This case study describes a campaign in the UK by IKEA, the flat pack furniture and home furnishings retailer, which sought to increase consumer awareness of its home furnishings offering.

IKEA: Make small spaces big

LIDA

The team

Nicky Bullard – Executive Creative DirectorPaul Grizzell – Art DirectorMarie Cleland Knowles – CopywriterAdrian Baker – Senior Digital DesignerRory Smith – Senior StrategistElizabeth Gladwin – Senior Data StrategistJonathan Goodman – Managing PartnerAlon Stock – Account DirectorKate Addis – Account ManagerChris Cannacott – Senior Project ManagerMatthew Kirk – Front End Developer

Other contributor

YellowBird Production – Production company

How did the campaign make a difference?

IKEA leads the market in affordable,...

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