Unilever: Dove - Hello beautiful

This case study describes a campaign by Dove, a personal care brand owned by Unilever, which used ads to empower women to use their social media networks to spread positive messages.

Unilever: Dove – Hello beautiful

Ogilvy & Mather

The team

Gerry Human, Ivan Pols, Margo Young, Laura Rogers, Trevallyn Hall, Craig Blagg, Sasha Dunn, Giles Rhys-Jones, Martin Robertson, Simone Zahradka, Anthony Butterfield, Fiona Renfrew, Michael Hines, Stephane Orhan, Emily Creek, Stephanie Symonds, Steve Miles, Fernando Machado, Kathleen Ryan, Harriet Edmonds.

Other contributor:

The Mill – Post Production and animation.

How did the campaign make a difference?

Dove's mission is to make women feel more beautiful. But for many women, beauty is a source of anxiety, especially in social media. Empowering women to use their social networks to spread positivity turned...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands