Royal Bank of Scotland/NatWest: Get cash

This case study describes how Royal Bank of Scotland and NatWest, the UK banks, promoted a new mobile app feature by targeting the children of customers.

Royal Bank of Scotland/NatWest: Get cash

M&C Saatchi

The team

Derek Hemphill – Senior Marketing Manager, Digital MediaAdam Lotz – Senior StrategistTom Horbye – Senior Account ManagerKarl Woolhouse – Senior Digital Art DirectorDylan Glover – Senior Digital CopywriterFederico Valori – Digital Project Director

Other contributor

Sapient Nitro – Digital build

How did the campaign make a difference?

The target audience (parents) often reject what they perceive to be unnecessary technology, but are easily influenced by their kids to use newer technologies. This campaign got students to ask their...

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