Monarch Airlines: Ski club
WDMP
The team
Liam Gibson – Direct Marketing ManagerEdward Dalgleish – PlannerMichael Nelson – Group Account DirectorTom Bellamy – Art Director
Other contributor
BlippAR – Augmented reality and image recognition platform
How did the campaign make a difference?
Monarch couldn't outspend established airlines in the competitive ski market. What was needed was an airline industry first that resonated with the inquisitive target audience created something that felt special. This augmented reality DM pack generated £2.2m revenue, an ROI of 18:1.