Monarch Airlines: Ski club

This case study describes a campaign in the UK by Monarch Airlines which used augmented reality in its direct mail to target potential ski holiday customers.

Monarch Airlines: Ski club

WDMP

The team

Liam Gibson – Direct Marketing ManagerEdward Dalgleish – PlannerMichael Nelson – Group Account DirectorTom Bellamy – Art Director

Other contributor

BlippAR – Augmented reality and image recognition platform

How did the campaign make a difference?

Monarch couldn't outspend established airlines in the competitive ski market. What was needed was an airline industry first that resonated with the inquisitive target audience created something that felt special. This augmented reality DM pack generated £2.2m revenue, an ROI of 18:1.

What details of the strategy make this a...

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