Trends Snapshot: The future of native advertising
This Trends Snapshot includes:
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from Volkswagen, Virgin Mobile USA and Smart
What can we expect: where this trend might lead
What it means for brands: expert insight from Lee Baker of Respond and Christine Fleming of Demand Media
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
Native advertising is one of the hottest topics in marketing.
A term for the paid placement...