The new rules for shopping

This article discusses changing consumer behaviours in light of technological advancements and difficult economic circumstances, proposing eight rules or norms for the new shopping environment.

The new rules for shopping

Lloyd Burdett and Steve MaderThe Futures Company and Kantar Retail

In a major report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and shopping, are changing. This story is about how trends in economics, technology, society and values are combining to create a new shopper landscape. Together, these are creating new rules for retail. Lloyd Burdett and Steve Mader summarise the new principles.

The first headline change we are seeing in shopping trends is the shift from 'e-commerce'...

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