Be human, get organised, make money: Social media best practices from Royal Mail, O2 and KLM

This event reports looks at how social media can best be used for customer service, marketing and driving sales.

Be human, get organised, make money: Social media best practices from Royal Mail, O2 and KLM

Joseph CliftWarc

With a billion people using Facebook and more than 500m consumers active on Twitter, getting social media right has become a priority for big brands. But this is easier said than done: should these platforms be used as a marketing channel or for customer service? How should a brand's social marketing relate to its other digital communications? And what tone of voice should be used?

Three presentations from the Corporate Social Media Summit, an event organised by information service Useful Social...

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