Cracking the social code in Asia: A presentation from UM's Wave 7 research

This presentation highlights research into the social media habits of consumers around the world, with a particular focus on Asia.
It demonstrates that five needs underpin all social behaviour (recognition, learning, relationship, diversion and progression), that these needs build brands and that social media is being used to meet all these needs. The data covers what activities people are using social media for, the social networks they are using, how mobility is changing habits, attitudes towards online privacy, device usage, and the growth in brand communities....

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