Cracking the social code: Asian insights from UM's Wave7 research

This research into the social habits of consumers highlights the key findings from Asia, where the "always on" mentality continues to grow, facilitated by increases in mobility and device ownership.

Cracking the social code: Asian insights from UM's Wave7 research

UM's global survey reveals social habits of consumers in 65 countries.

Summary

  • Users in Singapore and the region hooked on social media.

  • Watching videos online, using instant messaging and visiting a friend's social networking page at the core of all online activities.

  • Virtual sharing on its way to overtake face-to-face sharing.

Want to know more?View an in-depth deck of UM's Wave 7 research.

UM, a division of IPG Mediabrands, launches Wave 7 – the world's largest and longest-running survey representing more than 1 billion active internet users.

Wave,...

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