Open your own shop simply at Albert Heijn 

This case study describes how Albert Heijn, the Dutch supermarket chain, celebrated its 125th birthday with a campaign targeting families with children.

Open your own shop simply at Albert Heijn

TBWA\Neboko

Background

Sharing and passing on our passion for groceries.

Albert Heijn is celebrating its 125th year. It's a great occasion to share its passion for groceries with everyone in Holland. A collectible promotion was developed especially for the occasion, to bring everyone in the country together and to give everyone a feel for how much fun it can be.

Albert Heijn's 125th birthday falls in a year in which many people in the Netherlands are paying more attention to how much money they spend and a close look-out on discounts and...

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