Triumph Essence Launch Campaign at Selfridges

This case study describes the launch of a new product line by Triumph, the lingerie brand, in London's Selfridge's department store.

Triumph Essence Launch Campaign at Selfridges

Geometry Global

Background

Triumph lingerie is a well established brand (126 years old) with a rich heritage in classic underwear. Triumph worked closely with supermodel Helen Christensen (a brand ambassador) and used her insight to design a new premium collection of lingerie called 'Triumph Essence, The Luxury Collection'.

The task was to create a ground breaking interactive retail environment within the lingerie department of the world famous Selfridges store.

The 'Triumph Essence Fantasy Mirror', housed in a specially designed 'Fantasy Booth', was revealed on the day the collection was launched with the help of...

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