Money Advice Service: Improving financial behaviour
Ali Pugh, Luke Perry and Michael HealeyJigsaw Research and Money Advice Service
Summary
This research will potentially impact 1 in 6 people in the UK. The Money Advice Service was given the mission of improving the financial behaviour and decision making of 10.2 million individuals, who were designated their new target market in 2013. This market was selected on the basis of having low disposable income, and making insufficient provision across five key financial outcomes. The market was known for an erratic approach to finances, poor financial literacy, and low sophistication. Improving its...