Nokia transforms its approach to in-store marketing
Jo Bowman
Consumers typically spend a single second looking at point-of-sale marketing materials – and that is on the rare occasions when they actually notice this information exists at all. In response, brands must consider the "one-second rule" when seeking to reach their target audience in retail stores.
That was one of the key insights shared by Lynn Osbourne, head of shopper marketing development at Nokia, when she spoke about the company's new in-store communications strategy during The International Shopper Insights in Action Event, held in Prague in November 2013.
"Consumers talk...