Automotive in the UK: Are the wheels coming off for Generation Y?

This research looks into the differences in opinion about car ownership and usage between two generations in the UK, 18-29 years (Generation Y) and 30-45 years (Generation X).

Are the wheels coming off for Generation Y?

TNS UK Automotive

TNS UK Automotive Study. TNS undertook research among a sample of 2168 people, split across Generation X and Generation Y. Fieldwork took place in June 2013.

For this study we have defined Generation X and Y as follows: Generation Y: UK consumers aged 18–29 years Generation X: UK consumers aged 30–45 years

High performance thinking

TNS – the market leader in auto industry research worldwide – set out to explore the future of car ownership in a UK research programme, covering over 2000 consumers; around half each...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands