The last word from the East: Solace and liberation
Barney LoehnisOgilvy & Mather
The only way to understand how people use digital, social and mobile – now mainstream media – is to fully understand the roles they play in their lives.
In China, ever since Deng XiaoPing unleashed economic development on the nation in the 80s, growth has been extraordinary, but not without sacrifice. Understanding the core tensions – both laments and drivers – helps to show why and how the internet plays such a crucial role in people's lives and how brands can leverage it to build business....