Speed Read - Likeonomics

This Speed Read summarises 'Likeonomics', a book which uses case studies from a range of industries to demonstrate the value of being liked by consumers.

Speed Read – Likeonomics

Liz WilsonCMW

This Speed Read was originally published in Admap – December 2013 issue.

Likeonomics uses case studies from a range of industries to demonstrate the benefits of being likeable and how to establish a business that is more believable by building relationships.

In Likeonomics, Rohit Bhargava sets out to define exactly how businesses can build relationships and earn the trust of consumers. He explains what influences behaviour and inspires action from consumers through a combination of case studies and theory.

The book is written by US marketing...

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