Search engine optimisation
Tim VickeryPerformics
Achieving number-one ranking in Google search may be every website's ambition but setting realistic targets and choosing the right partners is vital for organic SEO, advises Tim Vickery, from global performance marketing agency, Performics.
Executing a search engine optimisation (SEO) initiative can be a quite daunting undertaking. Much of the traditional understanding of marketing exists outside of the realm of SEO – and for marketing or brand managers getting ready to launch SEO activity, there are pitfalls aplenty. This guide isn't a checklist of must-dos, but more a guide to assist those thinking of...