Accor gets to grips with social media in Asia Pacific

This event report looks at the results of a study conducted by Accor, the hotel operator, covering social media and the travel category in Asia Pacific.

Accor gets to grips with social media in Asia Pacific

Low Lai Chow

Accor, the hotel operator, wanted to understand how social media impacts consumer behaviour in the travel sector across Asia Pacific. The company's initial research, however, revealed there was little existing information available to help it achieve this task.

"We came up with more questions than we had answers," Emilie Couton, Accor's director of hotel solutions for Asia Pacific, told delegates at the Web in Travel 2013 conference, held in Singapore in October 2013.

"There's a lot about social media out there, but not anything specific when it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands