Can advertising influence the results of hedonic tests for food products?
Christian Dianoux
University of Lorraine, CEREFIGE
Dan Petrovici
University of Kent, Kent Business School
Anne-Laure Minondo
Qualtech
Introduction
Market research (concept, product and market testing) was identified as one of the most important factors to successful new product development (Khan et al. 2012). In this field, considerable research aims to identify the influences of specific variables on consumer evaluations of food. Previous studies evaluated the influence of personal values (Allen et al.2008), intrinsic product characteristics such as packaging (Wansink & Van Ittersum 2003), the presence of nutritional...