Chicago Shakespeare Theater: Will and George come to life
Campaign details
Advertiser: Chicago Shakespeare TheaterAgency: Arc Worldwide/Leo BurnettCategory: Cross Media IntegrationRegion: NA
Strategy
In today's world of beta, insta and bytes, we have evolved from a species that appreciates the talent of the arts into a society that flocks from one instant gratification to another. With $10,000 in their pocket, Chicago Shakespeare Theater (CST) came to us with the challenge to breakthrough this sea of technology and to remind us of art's transformative nature.
We decided to use the art world's nemesis –...