Swedish Afghan Committee: Donate a word via SMS

This case study describes a mobile campaign by the Swedish Afghan Committee, a not-for-profit organisation, which sought to generate public donations.

Swedish Afghan Committee: Donate a word via SMS

Campaign details

Advertiser: Swedish Afghan CommitteeAgency: MobientoCategory: Social Impact / Not For ProfitRegion: EMEA

Strategy

The Swedish Committee for Afghanistan (SCA) has been working towards improving the situation for people in Afghanistan for thirty years. Institutions and state funds traditionally finance SCA's work, but during 2012 SCA decided to target individual donors with a nation-wide campaign.

The main objective was to raise money for SCA's local schools for girls in Afghanistan. Only 12% of Afghan girls can read. A secondary goal was to increase the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands