Sam's Club Mobile 3.0: Apps for Android and iPhone
Campaign details
Advertiser: Sam's ClubAgency: RockfishCategory: mCommerceRegion: NA
Strategy
As part of its collaboration to build a comprehensive digital ecosystem, Sam's Club and Rockfish partnered to build the company's mobile channels with the goal of engaging club members beyond the in-store and desktop shopping experience.
Building upon the successful November 2011 launch of iPad, iPhone and Android apps, the Sam's Club Mobile 3.0 update, which came a year after initial launch, seeks to build upon features that consumers were already raving about while adding...